My work for Weiss Memorial Hospital, a community hospital on Chicago's north side, involves everything from landing page content creation and newsletters to blogging and social media.
Since 2010, I've created weekly content and managed the healthcare blog for Weiss. I've grown the Twitter and Facebook communities to more than 2,000 actively engaged people through daily posts, supplementing those posts with a presence on Pinterest, YouTube, and Google+ as well.
I also provide web content for landing pages, create the weekly employee newsletter, and act as managing editor for the quarterly hospital magazine, LifeSpans. The latter involves overseeing photo shoots, interviewing sources, writing stories, and editing proofs. I work closely with the Marketing Director to develop for each medium meaningful content calendars—a mix of patient stories, health tips, and hospital news.